T: +44 (0) 1452 378500 E: info@shs-sales.co.uk

Where Great Brands Grow

Private Label

With a value of over £56bn, Private Label accounted for over 58% of all Grocery spend in the UK last year and here at SHS we understand how critically important that is to the retail sector1. Over 27m households regularly buy private label, making it a valuable sector for manufacturers to operate in. Yet here at SHS we also appreciate how much competition there is amongst own label and therefore the need for manufacturers and retailers to be delivering quality private label products at prices that represent great value.

As the quality of private label products has developed over recent years, consumers and shoppers have become increasingly confident in choosing private label as part of their shopping mission. Shoppers are still turning to retailers' products as a way of saving money, but own label items are now just as likely to be a product of choice rather than one of necessity.

At SHS,we produce over 25 different private label products across categories such as long-life milk, dessert toppings and ambient desserts with an annual turnover of £18m. We have an unrivalled portfolio of clients having worked with retailers such as Tesco, Aldi, Sainsbury's, Co-Op, Waitrose and Asda amongst others. Although historically private label has been the territory for supermarkets, we are increasingly seeing demand for both premium and value private label offerings through the impulse and convenience channels and have worked hard to find commercially attractive propositions for our customers across all routes to market.

No longer just a budget alternative to brands, we can help your private label offering to develop its own identity and character that connects with shopper needs and delivers commercial value for both yourself and your customers. Whether you are an existing manufacturer with a private label product which you're looking to seed or are a retailer looking for an own label solution, we can tailor our services to meet your needs. With a whole range of manufacturing, supply, marketing and sales solutions we're the only people to talk to about private label.


  1. Kantar - 52 weeks £ - Private Label Total Market to Feb 2020