Chewits is one of the most iconic confectionery brands in the UK, much loved by families across the nation.
Brand owner Cloetta partnered with SHS Sales & Marketing in 2011 and over the past 10 years, the two companies have worked to drive sales, national UK distribution and merchandising of Chewits sweets across all channels.
The SHS category insights are informing Cloetta’s ongoing dedication to bringing exciting and relevant NPD to market. Through new pack format additions (sharing bags) to new flavours and ranges, Chewits has retained its loyal following of nostalgic adults.
Chewits’ successful portfolio includes core stick packs in a range of flavours, multipacks, sharing bags and the Xtreme range, offering sour flavours.