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Where Great Brands Grow

General Mills

From Home Baking to ice-cream and store cupboard favourites, SHS Sales & Marketing ensure that leading General Mills brands are available to even more shoppers.

The General Mills portfolio of brands have been firm consumer favourites in the UK for over 60 years with leading names such as Green Giant, Häagen Dazs, Nature Valley and Old El Paso regularly featuring on shopping lists. As the company looks to accelerate their performance across the wholesale and convenience sector, working with SHS Sales and Marketing will bring high-level expertise, value-adding front-line execution and a thorough understanding of how to maximise the opportunity in this growing channel.

The increased frequency and weight of purchase which the wholesale and convenience channel has witnessed over the recent months is predicted to continue, with shoppers seeking to shop small and local, whilst still being able to access the leading grocery brands that they know and trust. Whether it’s an indulgent night-in with a tub of Häagen Dazs, adding more of your five a day to a pasta bake with Green Giant sweetcorn, or putting the pizzaz into a week-night dinner with leading Mexican food brand Old El Paso, the SHS Sales and Marketing team will strive to ensure that the brands are available and visible, wherever a consumer chooses to shop.

"General Mills are one of the world’s largest food companies. We serve the world by making food people love and we have been making a place in the homes - and the lives - of UK shoppers since the 1960s.

"As we progress our acceleration plans across the Convenience and Wholesale channel, we are delighted to partner with SHS Sales and Marketing, a leading industry specialist to help drive and improve our customer offer.

"Their strategic thinking, passion and expertise will help us with maximising the growth opportunity of our iconic food brands through this strategically important channel."


Clare Ryal - Head of Convenience, Wholesale and Out of Home