With evolving consumer needs and an opportunity to bring the quality and trust of the Mars brand to a wider range of products, Mars Chocolate Drinks & Treats have introduced a raft of winning innovation to the UK grocery market over recent years. From with Flavoured Milks, Chocolate Spreads, Peanut Butters, Ice Cream and Protein products, Mars Chocolate Drinks & Treats have created a market leading range of products to satisfy many different consumer missions and occasions.
In the dynamic Ice Cream category, Mars Chocolate Drinks & Treats was the fastest growing manufacturer in 2019 and 2020 and in Flavoured Milks, Mars Milk is the #1 Chocolate Flavoured Milk in the key Convenience channel. More recently Mars Chocolate Drinks & Treats have added more consumer favourites to their Spreads range with Snickers & M&M’s Peanut Butter and there has been a lot of innovation in the Sports Nutrition category including M&M’s Protein bars and Mars, Snickers, Twix and Maltesers Protein powders.
SHS Sales & Marketing have expertly highlighted the opportunities to retailers and demonstrated the commercial benefits a trusted and well-known brand can bring by expanding into new product sectors.
We have experienced great success in introducing a range of innovative, branded products across the entire grocery sector in recent years. It is our strong partnership with SHS Sales & Marketing which has enabled the products to succeed at the point of purchase, with the teams driving distribution, visibility and brand awareness with passion and commitment.
Michelle Frost, General Manager, Mars Chocolate Drinks and Treats