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Where Great Brands Grow


Building on the success SHS Sales and Marketing have brought for the Marigold brand through the independent and convenience channel, brand owner Freudenberg Household Products have entrusted the company with the remit for sales and distribution of the Vileda brand through the convenience and wholesale sectors.

Worth over £2m to the category, the Vileda brand is well-known for its innovation, high quality performance and durability across products in the household sector including Mops, Brushware, Cloths, Scourers and  LaundryCare items. The Vileda brand also brings development to the market through understanding changing consumer needs.  The partnership with SHS Sales and Marketing will allow retailers within the channel better access to the leading range of Vileda products.

"We see the Independent Convenience Channel as a real growth opportunity for the Vileda brand and once we sat down and talked with SHS Sales and Marketing we quickly realised that they have real expertise, knowledge and resource to further grow our distribution and sales within this Channel. Their strength is to have a holistic approach covering not only resource but also key insights of the market, consumer, shopper and the trade. We very much look forward to developing a successful partnership that drives our brand forward."

Dean Richardson, Sales Director for Freudenberg Household Products UK / ROI