trüfrü Introduces Exciting New Flavours

trüfrü, an award-winning frozen snack, combines delicious fruit, like strawberries and raspberries, with the decadence of silky chocolate. trüfrü uses 100% real fruit picked ripe, is gluten free and doesn’t use artificial colours, flavours or preservatives.

trüfrü has recently unveiled two exciting new flavours, further expanding its delicious range. Blueberries in White & Dark Chocolate is now available as a retail exclusive in 213 Waitrose stores, and Raspberries in White & Milk Chocolate is available in 795 Tesco stores.

SHS GB are driving brand awareness for these new additions with sampling opportunities and in-store activations. These new editions are set to delight consumers and elevate the frozen snack experience.

As trüfrü triples its UK distribution, the brand is also proud to launch its Strawberries in White & Milk Chocolate flavour into 1,200 Tesco Express and 451 Co-op stores, with wider availability across Sainsbury’s Local. Strawberries in White & Milk Chocolate has also increased distribution to 574 Sainsbury’s stores, whilst Raspberry & Dark Chocolate has increased to 452 Sainsbury’s stores. The Pina Colada flavour has further increased distribution to 452 Sainsbury’s and is available in 130 Sainsbury’s Locals.

To hear how we can help grow your brand, just call +44 (0) 1452 378 500 or email info@shs-sales.co.uk.