New Mars Ice Cream Flavours

Mars has recently launched new ice cream flavours, including a Snickers White four-pack and Galaxy Impulse bar.

Made with roasted peanuts, nougat and caramel, and covered in white chocolate, Snickers White Ice Cream bar multipacks are now available in Asda, Tesco, Sainsbury’s and Iceland stores. With consumers increasingly buying ice cream for home consumption, this range will also target UK consumers who prefer a white chocolate variant.

The Galaxy Impulse single bar will launch into independent and convenience channels in the coming months via SHS Sales & Marketing GB route to market wholesalers. With vanilla dairy ice cream, covered in delicious Galaxy chocolate, this product hopes to be a favourite for Galaxy chocolate consumers.

Andrew Freestone, Sales & Commercial Director for SHS Sales & Marketing GB said: “We are delighted to have secured increased distribution for Mars this summer season with their new flavour offering. We are confident that these new offerings will delight consumers and further elevate the brand’s presence in the market.”

For more information on how we can help your brand, please call us at +44 (0) 1452 378 500 or email info@shs-sales.co.uk.