Going for Gold: Old El Paso Unveils It’s ‘Home Team Heroes’ Campaign In Partnership With Team GB

Family favourite fajita brand, Old El Paso has teamed up with Team GB on an exciting new campaign for the Paris 2024 Olympics. The ‘Home Team Heroes’ campaign focuses on connection through mealtimes and the spirit of togetherness and features Team GB athletes Tom Dean MBE, Bethany Shriever MBE, Jack Laugher MBE and Emily Campbell.

The campaign started earlier this year with a short launch video that set the tone for the summer and encouraged fans to ‘Make Some Noise for Your Home Team’. Watch the launch video here.

Since then, the campaign has gone from strength to strength with digital assets rolling out across social media, TV and radio. This is in addition to exciting on-pack promotions and competitions to get customers ‘hyped’ for the games.

A particularly eye-catching set of social media posts saw the Team GB athletes transformed into traditional heroes with a Mexican twist, with the design reminiscent of nostalgic trading cards.

Dubbed the ‘Final Fajita’, the brand has also launched a heartwarming behind-the-scenes video featuring the Team GB brand ambassadors. The video shows the athletes visiting the homes of their friends and family for a ‘Fajita Friday’, courtesy of Old El Paso. Watch the video here.