Celebrating National Ice Cream Day with Maltesers

On National Ice Cream Day the team took to the streets to share the new dreamy delight of the Maltesers Ice Cream Bar! The team started in London and then made their way to Manchester and Leeds to share with consumers the cool new way to enjoy the taste of Maltesers!

Maltesers Ice Cream bar combines soft malt flavoured ice cream, scattered with mini Maltesers honeycomb pips, covered in smooth milk chocolate.

The campaign follows on from the launch of Maltesers Ice Cream Bar in January and was supported with social media and digital out-of-home advertising to raise consumer awareness of the Maltesers Ice Cream Bar during the summer months!