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Where Great Brands Grow

Private Label

With a value of over £50bn private label accounted for over 56% of all Grocery spend in the UK last year and here at SHS we understand how critically important that is to the retail sector1. Over 26m households regularly buy private label making it a valuable sector for manufacturers to operate in. Yet here at SHS we also appreciate how much competition there is amongst own label and therefore the need for manufacturers and retailers to be delivering quality private label products at prices that represent great value.

As the quality of private label products has developed over recent years consumers and shoppers have become increasingly confident in choosing private label as part of their shopping mission with HIM! recently reporting that over 1/5 of shoppers are planning on spending more on private label in the coming 12 months2.

Here at SHS we produce over 70 different private label products across categories such as long-life milk, dessert toppings and ambient desserts with an annual turnover of £25m. We have an unrivalled portfolio of clients having worked with retailers such as Tesco, Morrison's, Bestway and Aldi amongst others. Although historically private label has been the territory for supermarkets we are increasingly seeing demand for both premium and value private label offerings through the impulse and convenience channels and have worked hard to find commercially attractive propositions for our clients across all routes to market.

No longer just a cheap alternative to brands we can help your private label offering to develop its own identity and character that connects with shopper needs and delivers commercial value for both yourself and your customers. Whether you are an existing manufacturer with a private label product which you're looking to seed or are a retailer looking for an own label solution we can tailor our services to meet your needs. With a whole range of manufacturing, supply, marketing and sales solutions we 're the only people to talk to about private label.


  1. Kantar - 52 weeks £ - Private Label Total Market to Jan 2014
  2. HIM! CTP 2013