SHS Sales and Marketing are responsible for selling, marketing and distributing Zip firelighters, firelogs and both summer and winter fuels, across all UK trade channels. The £20m Zip brand has a 55% value share of Ignition products within multiple grocery retail and a strong presence in the wholesale & convenience channel.
Zip, the global fire care specialist, is the most well-known ignition brand in the UK with a heritage spanning over 80 years. The Zip vision is to make lives better with the most innovative, sustainable and efficacious fire care solutions in the market and with the introduction of sustainably sourced charcoal and fuels added to the portfolio, it really does deliver a 'one stop shop' for all fire lighting occasions. All new product innovation is supported by insight led consumer marketing campaigns and comprehensive trade channel support at point of sale.
"Our partnership with the SHS team has gone from strength to strength in recent years. We focus on alignment behind our 3-year growth strategy, great communication and a relentless drive for perfect market execution. The results have been excellent so far."
Matt Tomlinson, Managing Director of Standard Brands