Household cleaning and laundry products now account for over Â£36m in annual sales across ICC, with products from the Reckitt portfolio including Air Wick, Cillit Bang, Finish and Vanish continuing to meet the needs of convenience shoppers.Â Increasingly, consumers are demanding multi-functional products to make their life easier and trust Reckitt's portfolio of leading brands to deliver a quality product and protect their homes against germs.
SHS Sales and Marketing have been working in partnership with Reckitt across Great Britain and Northern Ireland from 2004 to advise and guide convenience retailers on the optimal range of household and cleaning products to stock in store to meet the needs of consumers and maximise profit opportunities. SHS Sales and Marketing have consistently delivered market leading contact strategies across the ICC and consequently have contributed to significant sales growth within the channel.
SHS Sales and Marketing have delivered impressive results across the Reckitt portfolio including a 13% sales increase across the range by giving focus to extending distribution on the core products. The SHS team have also supported the development and launch of new products through targeting activity and driving visibility, resulting in an additional £1m being added to the Reckitt portfolio. These results have proved extremely valuable in providing insight and feedback which has been incorporated into joint strategic planning between the brand-owner and key accounts.