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Where Great Brands Grow

The Jelly Bean Factory

Producing over 12 million jelly beans a day, father and son team Peter & Richard Cullen are passionate about incorporating real fruit juices into a host of innovative and exciting flavours to create the juiciest and most mouth-watering jelly beans on the planet.

The Jelly Bean Factory range is available in a wide range of different pack formats including pouches, cups and tubes and the array of flavours is almost never-ending including Berry Burst, Fruit Cocktail and Tropical Bonanza, which can be combined to create each consumer’s own unique taste.


The Jelly Bean Factory appointed SHS Sales & Marketing in 2016 to work in partnership across the multiple grocery sector to drive visibility and awareness of the range in store. Based on SHS Sales & Marketing's specialist understanding of the grocery channel and retailer requirements, The Jelly Bean Factory have been able to develop packaging formats more appropriate for the channel. This expertise in conjunction with the strong relationships that SHS Sales & Marketing have built across the channel have enabled The Jelly Bean Factory to maximise and extend their reach within the channel and ensure successful sell-through with consumers.

"When we were looking for a partner to build and extend our presence in the multiple grocery sector we were impressed by SHS Sales & Marketing's track record in delivering solid commercial results and building influential relationships with retailers. We also wanted a partner who would give us honest and constructive feedback about how we needed to improve our offer to appeal to retailers. We have found working with SHS Sales & Marketing a beneficial and mutual experience that will help deliver our overall commercial plan."

Matteo Scarsi, General Manager Rest of the World, The Jelly Bean Factory