In recent years there has been an increased focused on improving overall lifestyle and fitness choices. This has led to a surge in sport and exercise participation and an increased interest in Sports Nutrition products.
Sport and exercise are only the second biggest reason behind purchases of a protein bar. Healthier snacking is the top reason with 54% of 25 to 34 year olds eating a protein bar at least once a week. With such wide appeal and shoppers looking for brands they know and trust, SHS Sales & Marketing has worked with Mars Chocolate Drinks & Treats to develop a portfolio of winning products.
Since the first sales in 2018, the business has expanded from the inaugural Mars & Snickers Protein Bars to a number of different branded products across Protein Powders & Bars. SHS Sales & Marketing have helped develop and bring these new products to a number of markets including specialist wholesalers and Amazon and opened up new distribution channels in Canada and Australia. The range or products has been expanded to meet increased demand and now includes Mars, Snickers, Twix & Maltesers Protein Powder, M&M Protein Bars and Bounty and Snickers Flapjacks.