With evolving consumer needs and an opportunity to bring the quality and trust of the Mars brand to a wider range of products, Mars Chocolate Drinks & Treats have introduced a raft of winning innovation to the UK grocery market over recent years.
With evolving consumer needs and an opportunity to bring the quality and trust of the Mars brand to a wider range of products, Mars Chocolate Drinks & Treats have introduced a raft of winning innovation to the UK grocery market over recent years. From 'Teasers spread, to Galaxy Chocolate rice cakes and branded cakes, Mars Chocolate Drinks & Treats have created a market leading range of new products to satisfy many different consumer missions and occasions.
In the dynamic sweet spreads category, Mars Chocolate Drinks & Treats is now the fastest growing chocolate spread supplier following the launch of Teasers spread. With almost 140% growth in sales in the last year, Mars Chocolate Drinks & Treats have added more consumer favourites to the range introducing Bounty and Twix spreads more recently. SHS Sales & Marketing have worked alongside Mars Chocolate Drinks & Treats to highlight the opportunity within the sector and leverage the success of the Teasers launch to gain additional listings and shelf space with key retailers.
As consumers increasingly seek to incorporate protein into their diet, Mars Chocolate Drinks & Treats have responded to this trend by introducing Mars Protein and Snickers Protein bars to their range. With protein bar sales topping £111m annually₂ there is a clear need for a protein product from a brand that consumers know and trust. Whilst for those looking for calorie controlled snacking options can enjoy Galaxy Rice Cakes, Galaxy Trail Mix, Bounty Trail Mix and M&M's Trail Mix. These products have been introduced to help retailers maximise the £77m opportunity which these sectors present.
SHS Sales & Marketing have expertly highlighted the opportunities to retailers and demonstrated the commercial benefits a trusted and well-known brand can bring by expanding into new product sectors. This has again been the case with the introduction of a range of celebration cakes across the Mars Chocolate Drinks & Treats range. The range of branded celebration cakes are worth over £2m at retail and continue to demonstrate strong growth, with Galaxy and M&M's cakes contributing significantly to that growth.
We have experienced great success in introducing a range of innovative, branded products across the entire grocery sector in recent years. It is our strong partnership with SHS Sales & Marketing which has enabled the products to succeed at the point of purchase, with the teams driving distribution, visibility and brand awareness with passion and commitment.
Michelle Frost, General Manager, Mars Chocolate Drinks and Treats