Consumers have increasingly taken the time to enjoy a more leisurely and nutritious breakfast over recent months, with sales of cereals growing by £152m in the last year alone (1). With the focus on a healthier start to the day, without compromising on taste, the sub-sectors of healthy cereals and Muesli / Granola have grown by 9% and 7% respectively (1). At the forefront of that growth has been leading brand Jordans, which has been providing consumers with a morning hit of tasty goodness since the Jordan brothers baked their first batch back in 1972.
Jordans is recognised as the UK's original and best granola brand and has been a firm consumer favourite for decades. Baked with the highest quality ingredients and incorporating a range of innovative flavours, Jordans has become synonymous with great tasting goodness. The Jordans brand has continually evolved to meet changing consumer needs, adding Super Nutty and Low Sugar varieties amongst others to the range to ensure there is a pack suitable for every consumer.
The success of the Jordans brand has been driven through a partnership with SHS Sales and Marketing which has been in place since 2003. Over the years, SHS Sales and Marketing have been responsible for driving distribution of the brand through the convenience channel, ensuring that shoppers were able to purchase their favourite cereal wherever they shop. Ensuring high visibility on shelf, and creating dynamic in-store displays, the SHS Sales and Marketing team have been fundamental in prioritising the availability of the core range across all channels, supplemented by introducing the growing range of Jordans products where appropriate.
The crucial work that SHS Sales and Marketing has delivered in maximising availability and optimising visibility has ensured that Jordans remains at the forefront of the consumers' mind, cementing its position as the number 1 granola brand in the UK - the original, and still the best.
1. Kantar – MAT Value - 52 week to 27.12.2020