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Where Great Brands Grow

Goody Good Stuff

Goody Good Stuff is the only producer of great tasting gummy sweets free from gelatine, gluten and lactose making them suitable for a whole range of specialist diets, including vegetarian and vegan.

Goody Good Stuff has developed technology that uses plant derived ingredients to create great tasting and healthier gummy sweets for adults and children alike. And with the Free From category showing almost 20% annual growth as consumers look to incorporate healthier alternatives into their diet, the demand for Goody Good Stuff is sure to keep growing.

SHS Sales & Marketing have been working with Goody Good Stuff since 2014 driving sales across the range of products including Cola Breeze and Sour Mix Match in all sectors of the UK retail market. The SHS Sales & Marketing team have worked with retailers to extend distribution and create greater visibility in store which has contributed to sales growth of almost 30% vs the previous year. Continuing to expand access to the brand for consumers, an on-line trial was instigated following which Goody Good Stuff was listed by major national retailer Holland & Barrett.

"The Goody Good Stuff brand has gone from strength to strength as more consumers become aware of the benefits of choosing Free From alternatives without having to compromise on quality and taste. The work that SHS Sales & Marketing have delivered on behalf of the brand has been instrumental in opening new distribution points and ensuring that consumers can access the brand easily in a wider range of stores. We would not be experiencing such strong growth on the brand without having worked in partnership with SHS Sales Marketing."

Matteo Scarsi, General Manager Rest of the World, Goody Good Stuff