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Where Great Brands Grow

GlaxoSmithKline plc

GlaxoSmithKline plc have been providing recognised and effective remedies for consumers for over 300 years.

With a portfolio of trusted brands including Aquafresh, Panadol, Beechams, Piriteze, Savlon, Andrews and Voltarol, consumers return to GlaxoSmithKline time and again to treat a range of symptoms. At the forefront of the market, GlaxoSmithKline’s position at the heart of category innovation and product development ensures that their range continues to meet the evolving needs of consumers.

SHS Sales and Marketing have been working with GlaxoSmithKline since 2015 in the convenience channel within the UK. Through this partnership, SHS Sales and Marketing have worked to drive distribution, availability and visibility on a range of brands to ensure that consumers can access whichever GlaxoSmithKline product they need to treat their specific symptoms. The work that SHS Sales and Marketing have delivered has helped to secure Top 10 sales positions for brands including Sesodyne, Corsodyl, Panadol and Maxinutrition across the channel.

More specifically, SHS Sales & Marketing have grown sales on the Piriteze brand by 14% year on year through ensuring high levels of stock availability, siting prefilled FSDU’s in depot and the tactical use of clip strips and telesales during the key season. As GlaxoSmithKline continue to develop market leading remedies for consumers, SHS Sales and Marketing are driven to ensuring shoppers can access their brands wherever it is most convenient for them.

"Working with SHS Sales and Marketing has created a step-change in driving availability and visibility of our leading brands in the convenience channel, enabling millions of consumers to access fast-acting and effective relief for their symptom through their local store. Consumers rely on GlaxoSmithKline brands every day and working with SHS Sales and Marketing has generated the confidence that they can buy them nationwide."

- Laura Emberson Customer Business Manager