This news comes after Mars UK announced they will relocate the frozen business within the Mars Chocolate Drinks and Treats range, which is already handled by SHS Sales & Marketing GB.
The range will include a mix of ice cream tubs, bars and sticks such as Mars, Snickers, Bounty, Galaxy and Maltesers. The frozen range combines the great taste of these familiar brands with an exciting twist to offer consumers something new and different.
This new category is a great opportunity for the team to grow, build and work with some fantastic Mars brands – which already have an established scale of more than £12 million annually in the frozen category.
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