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Mars Innovation gets off to a Flying Start

Mars Innovation gets off to a Flying Start

The cake launched in February in 280 Tesco stores,  estimated worth £227k of new business.

Mars spreads have also got of to a flying start this year in Asda with Pancake Day activation, and the launch of the 6 count jars in February has ensured that we are 53% ahead of budget YTD.  March sees the launch of the Twix spreads in 317 Asda stores.  The new spread is a Twix chocolate-caramel flavoured spread with biscuits pieces.

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