The cake launched in February in 280 Tesco stores, estimated worth £227k of new business.
Mars spreads have also got of to a flying start this year in Asda with Pancake Day activation, and the launch of the 6 count jars in February has ensured that we are 53% ahead of budget YTD. March sees the launch of the Twix spreads in 317 Asda stores. The new spread is a Twix chocolate-caramel flavoured spread with biscuits pieces.
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