In addition, with the average number of BBQ’s per family per summer increasing from 2.5 to 9 over the last decade, there’s plenty of opportunity for retailers to maximise sales across the BBQ occasion. With almost 40% of consumers pro-actively choosing traditional charcoal for their cooking, products such as firelighters are a convenient and popular addition to igniting the flames. Zip products are the nation’s favourite when it comes to firelighters with a combined share of over 60% of category sales and consumers now are choosing Zip to get their barbecue events off to a sizzling start.
In addition to significant marketing investment for 2016, Zip is also driving trial and awareness through new products such as Zip 100% Natural Briquettes, Zip Odourless Block Firelighters and Zip High Performance Liquid Firelighter Consumer marketing will be multi-channel across TV and radio along with a consumer campaign to celebrate Zip’s 80th birthday, encouraging consumers to get into the BBQ spirit and win prizes by finding golden nuggets.
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