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A WKD NEW LOOK FOR 2015

A WKD NEW LOOK FOR 2015

The new-look for 2015 includes:

  • an evolution of the WKD logo;  
  • new bottle graphics which prominently feature the word ‘ORIGINAL’ to emphasise

the brand’s quality credentials and the role it plays in the RTD category;

  • and attention-grabbing visuals on 4-pack sleeves, multi-pack cartons, case outers and cans which depict a crowd scene conveying the high-energy consumption occasions consumers associate with WKD.

Whilst refreshing the packaging design, brand owner SHS Drinks has also taken the opportunity to make the 6 x 700ml bottle cartons easier for stockists to open by enhancing the perforation line to improve the ‘tearability’ of the outer; and barcodes have been included on both bases and at least one side to facilitate scanning.

WKD’s new packaging is now on shelves, joining the new WKD Vegas Limited Edition which was launched in the New Year.  New POS items will be available to cash & carries and independent c-store stockists via the free phone POS Hotline 0800 917 3450.

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